chapter 4

Suppliers: Delegate Weaknesses


Tony Robbins, a peak performance coach, inspired Frank Kern to use suppliers to compensate for his weaknesses. Even though he knew little about parrots or writing a book, Frank offered an e-book entitled Teach Your Parrot to Talk that soon was generating an income stream of $3,000 per month.

Likewise, Aesop advocates trading strengths with others by stating, “The strongest man needs a weaker man’s help.” Even a large business cannot excel at everything so it must use outside suppliers.

According to the 80/20 rule, if a business outsources the bottom 80 percent of its skills, its suppliers will produce 16 times better results. Let us see why all businesses benefit from trading strengths for weaknesses. ...

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