chapter 8

Pricing: Price as Valued

Overview

Gay and Frank’s eBay business proves that one person’s junk is another person’s treasure. My cousins notice items in junk that their customers would treasure. These key customers will gladly pay high prices to enhance their collections. Aesop reminds us, “Utility is most men’s test of worth.”

The business can increase the worth of its products and services by helping customers fulfill a desire, maintain a pleasant situation, or escape an unpleasant situation.

Charging too little will discredit the value of a product or service value. The customers assume an item is worth its price. Let us learn how to price your products and services.

Gay and Frank as newlyweds

Vignettes

Convert Junk into Treasures ...

Get Marketing Plan Templates for Enhancing Profits now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.