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Marketing Plan Templates for Enhancing Profits by

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Contents

Preface

Overview

Introduction

Part I

Current Marketing Situation

Chapter 1

Mission: Focus on Quality

Chapter 2

Target Market: Describe Key Customers

Chapter 3

Specialty: Compete on Strength

Chapter 4

Suppliers: Delegate Weaknesses

Part II

Marketing Mix Decisions

Chapter 5

Products and Services: Offer Treasures

Chapter 6

Distribution: Deliver Delight

Chapter 7

Promotion: Trumpet Empathy

Chapter 8

Pricing: Price as Valued

Part III

Taking Action

Chapter 9

Prospecting: Target Key Prospects

Chapter 10

Customer Service: Reward the Best

Chapter 11

Budgeting: Concentrate Resources

Chapter 12

Action Plan: Jump into Action

Appendixes

Appendix I

Joshua Gray, Owner, Soft Spray Exterior Cleaning

Appendix II

George Ilie, Owner, Geoda Systems Inc

Appendix III ...

Get Marketing Plan Templates for Enhancing Profits now with O’Reilly online learning.

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