Marketing Plan Templates for Enhancing Profits

Contents

Preface

Overview

Introduction

Part I	Current Marketing Situation
Chapter 1	Mission: Focus on Quality
Chapter 2	Target Market: Describe Key Customers
Chapter 3	Specialty: Compete on Strength
Chapter 4	Suppliers: Delegate Weaknesses
Part II	Marketing Mix Decisions
Chapter 5	Products and Services: Offer Treasures
Chapter 6	Distribution: Deliver Delight
Chapter 7	Promotion: Trumpet Empathy
Chapter 8	Pricing: Price as Valued
Part III	Taking Action
Chapter 9	Prospecting: Target Key Prospects
Chapter 10	Customer Service: Reward the Best
Chapter 11	Budgeting: Concentrate Resources
Chapter 12	Action Plan: Jump into Action
Appendixes

Appendix I	Joshua Gray, Owner, Soft Spray Exterior Cleaning
Appendix II	George Ilie, Owner, Geoda Systems Inc
Appendix III ...