Book description
Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse.
Table of contents
- Cover
- Title
- Copyright
- Dedication
- Contents
- Acknowledgements
- Introduction
- 1 A History of Rhetoric for Marketers
- 2 Marketing Scholarship and Rhetoric
- 3 Control and the Discourse of Marketing Science
- 4 A Rhetorical Approach to Marketing as Exchange
- 5 Marketing and Sophism—A Comparison
- 6 Magic, Sympathy, and Language
- 7 The Magical Roots of Rhetoric
- 8 Magical Persuasion and Marketing
- 9 A Sophistic Marketing
- Index
Product information
- Title: Marketing, Rhetoric and Control
- Author(s):
- Release date: April 2018
- Publisher(s): Routledge
- ISBN: 9781317212577
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