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1 A History of Rhetoric for Marketers
2 Marketing Scholarship and Rhetoric
3 Control and the Discourse of Marketing Science
4 A Rhetorical Approach to Marketing as Exchange
5 Marketing and Sophism—A Comparison
6 Magic, Sympathy, and Language
7 The Magical Roots of Rhetoric
8 Magical Persuasion and Marketing
9 A Sophistic Marketing
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