Marketing, Sales and Customer Management (MSC)

Appendix II: Example of a KAM Assessment Questionnaire

Question Category I

1.

a) Do you manage a Business KA (global/national) as a KA executive?

or

b) are You involved in a KA team?

Comments (Role, etc.): ...................................................................................................................

2. On average, how much time in work days per month do you spend on specific KAM Tasks?

Comments: .................................................................................................................................... ...