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Marketing, Sales and Customer Management (MSC) by Richard Hofmaier

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Index

Acquisition instruments of online marketing 1

Advanced segment penetration 1

A-services 1

Business relationship and interpersonal relationship management (CRM) 1

Communications concepts and their media 1, 2

Competitive strategies 1, 2

Core competence strategies 1

Critical Success Factors (CSF) 1, 2

CRM as holistically integrated customer management approach 1

CRM process analysis 1

Cross-selling 1

Customer acquisition approach 1, 2

Customer categorisation 1

Customer loyalty portfolio 1

Customer management scorecard 1, 2

Customer retention programs and measures 1, 2

Customer satisfaction portfolio 1

Customer types 1

Customer value and customer potential indicators 1

Decision-maker information matrix 1

Decision-maker matrix 1

Development ...

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