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Marketing Secrets For Web Designers by Smashing Magazine

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How To Launch Anything

By Nathan Barry

Launching a new product — especially your first — can be incredibly daunting. Even knowing where to turn for help can be hard. So many blog posts are full of free advice on how to successfully launch that I almost didn’t write another one. But many of the posts I read for my first product launch didn’t help me very much. The material was too fluffy, the marketing ideas were vague, or the advice didn’t apply to my tiny business.

Having launched five new products in fewer than nine months, I’ve turned product launches into a science. And while they never go perfectly, these ideas have helped me generate over $200,000 in revenue from online products, starting from scratch.

Let’s jump in.

Starting From Scratch

In ...

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