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Marketing Secrets For Web Designers by Smashing Magazine

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What Successful Products Teach Us About Web Design

By Yiannis Konstantakopoulos

Web design is a craft that is constantly evolving and yet also sometimes sabotaged. The moment a design is released, a new version is born. In the beginning, like a baby, it seems vulnerable and weak, but in time it grows up and becomes self-sufficient. Redesigning a website for its own sake doesn’t prove anything; quite the contrary, it reveals a lack of effectiveness on the part of the designer.

Product design is a craft in which new versions come to life with increasing difficulty. We can learn a thing or two from it when designing for the Web. First, let’s look at some examples.

How many designs for the iPhone has Apple released since 2007? The answer is one, with ...

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