O'Reilly logo

Marketing Secrets For Web Designers by Smashing Magazine

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Social Media Is A Part Of The User Experience

By Paul Boag

The term “social media guru” has almost become a dirty word within the Web community. In fact, despite most of us being early adopters of social networks such as Facebook or Twitter, we consider social media the purview of marketeers.

It certainly isn’t our responsibility — we build websites, we don’t run marketing campaigns. But are we justified in this point of view? Is social media really somebody else’s responsibility?

In my opinion, social media is very much our concern. That is because social media is firmly a part of the user’s experience, and we are user experience designers. The user experience does not occur within a single channel (such as a website or Facebook page). Users move ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required