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Marketing Strategy from the Masters (Collection) by David J. Reibstein, Nancy Lee, Larry Light, Paul W. Farris, Joan Kiddon, Philip Kotler, Phillip E. Pfeifer, Neil T. Bendle

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3. Developing and Enhancing Popular Programs and Services

“As you may be aware we received great news from the government after I dropped our petition in to 10 Downing Street. They have now promised to spend £280 million to improve school dinners across the country. This is a huge victory for all dinner ladies, parents and most importantly for the kids to whom it matters the most. This outcome is entirely the result of your sheer commitment to support this campaign, sign the petition and to encourage a fellow 270,000 to sign as well so ... CONGRATULATIONS AND BIG LOVE TO YOU ALL!! ... Jamie O xx”

Jamie Oliver, a celebrity chef in the U.K. Posted April 13, 2005 on www.feedmebetter.com

One of the most important marketing functions in the commercial ...

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