November 2015
Beginner to intermediate
256 pages
9h 45m
English
Content preview from Marketing,that works in India
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About the Author
Y L R Moorthi teaches Brand Management and other marketing courses at IIMB, Bengaluru. He is an M.Tech. from Indian Institute of Technology Madras, Chennai and a Post Graduate in Management from IIMB, Bengaluru. He was awarded a Ph.D. for his thesis ‘Brand success evaluation in selected personal care products’. The thesis studied 73 personal care brands from the Indian market. He worked for several years in the industry in varied fields like Production Planning, Oil Exploration, Mechanical Design, Systems Analysis, Software Development, etc.
His book Brand Management— the Indian Context was awarded the Escorts – DMA Award in ...