November 2015
Beginner to intermediate
256 pages
9h 45m
English
Content preview from Marketing,that works in India
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Glossary of Acronyms
|
Acronym |
Expansion |
Explanation |
|---|---|---|
|
B2B marketing |
Business-to-business marketing |
Where products and services are sold not to individuals but to a company or an institution. E.g. Dell selling a 100 laptops to say Tata Motors or IIM. |
|
B2C marketing |
Business-to-consumer marketing |
Where products and services are sold to individuals and not to institutions. E.g. Dell selling a laptop to me or you. |
|
BFSI |
Banking, Financial Services and Insurance |
BFSI-related software is the fastest growing business for IT companies. |
|
EBITA/EBIT |
Earnings before interest, taxes |
Interest payment is due to debt/loans. This is usually a big concern for companies that borrow heavily to grow. |
|
EBITD |
Earnings ... |