Marketing,that works in India

Glossary – Important Management Terms

Concept	What it means	Illustration
Customer vs Consumer	Customer is someone who buys from the seller. Consumer is someone who uses the product/service.	Customer is not always the consumer. Mother is the customer but child is the consumer of chocolates. A company’s wholesaler and retailer are its customers. But they do not consume the goods themselves. They re-sell.
Marketing Mix	Product, price, place (distribution) and promotion together are called marketing mix.	Wheel Blue is the product (detergent bar). It sells at a price of 10 for 200 gm. It is distributed through kirana ...