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Marketing,that works in India
book

Marketing,that works in India

by Y Moorthi
November 2015
Beginner to intermediate content levelBeginner to intermediate
256 pages
9h 45m
English
Pearson Education India
Content preview from Marketing,that works in India

Contents

Foreword

Preface

Acknowledgements

List of Reviewers

About the Author

PART I  Marketing Consumer Products

1. Strategy

2. Tactics

3. Product

4. Price

5. Distribution

6. Consumer

7. Marketing Research

PART II  Consumer Durables

8. Basics

9. Consumers

10. Product

11. Price

12. Service

13. Influencers

14. Word-of-Mouth

15. Distribution

16. Competition

PART III  Marketing Services

17. Basics

18. Customer

19. Price

20. Strategy

PART IV  Business-to-Business Marketing141

21.Basics

22.Product

23.Technology

24.Customer

25.Pricing

26.Branding

27.Strategy

PART V  arketing—Information Technology

28. Major Indian IT Service Companies

29. Medium-sized IT Companies

30. Emerging Companies

Glossary of Acronyms

Glossary of Important Management ...

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Publisher Resources

ISBN: 9789332573642