Ryan Grepper’s Coolest Cooler is one of the most successful Kickstarter campaigns ever, having raised more than $13,000,000. (Kickstarter’s most successful campaign is the Pebble Time campaign discussed in Chapter 12, “Marketing for Financing Activities.”)
However, the first time Ryan sought funding on Kickstarter, the campaign failed to raise the targeted $125,000. The lessons learned between the two campaigns are excellent examples of the principles in this book and especially the promotional methods outlined in this chapter.
Ryan attributes the success of his second attempt to three reasons:
• Supporters ...