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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company, Second Edition by Jeffrey Babin, Shellye Archambeau, Howard L. Morgan, Leonard M. Lodish

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9. Marketing-Enabled Sales

MetricStream, Inc., and the Marketing-Enabled Sales Strategy

MetricStream is a market leader in enterprise-wide Governance, Risk, and Compliance (GRC) and Quality Management Solutions. MetricStream solutions are used by leading global corporations in diverse industries such as Financial Services, Healthcare, Life Sciences, Energy and Utilities, Food, Retail, Consumer Packaged Goods (CPG), Government, Hi-tech, and Manufacturing to manage their risk management programs, quality management processes, regulatory and industry-mandated compliance, and other corporate governance initiatives. In early 2013, MetricStream was growing. Their value proposition, target market segments, and positioning were defined. MetricStream’s ...

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