CHAPTER 3

Engage These Early Adopters of New Technologies

I love keeping up with the latest tech and media trends on Facebook or Twitter, concerning start-ups, new networks, new gadgets. I owned the first generation iPhone and will likely continue to own future generations of the iPhone. If I weren’t a poor student, I’d own more products. My next acquisition will either be the Fitbit or the Basis band, both of which are healthcare monitoring devices.

—Megan L., 27, Philadelphia, Pennsylvania

We all know that devices are not what they used to be. A phone is no longer just a phone. An MP3 player now can connect to the Internet and act as a game device. The functionality of almost any given device overlaps with that of other devices.

Along with ...

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