Marketing to Millennials For Dummies

Chapter 8

Using Native Mobile Social Media

IN THIS CHAPTER

Reaching Millennials on Instagram

Developing an Instagram strategy

Reviewing best practices on Snapchat

If you expect to captivate a Millennial audience using social media, one primary focus should be mobile. (The steps to developing a comprehensive mobile marketing strategy are covered in Chapter 10.)

In this chapter, you develop a more robust understanding of the social networks that function primarily, if not entirely, on mobile. You find out how you can strategically leverage these applications and networks to effectively engage Millennials.

Delving into Instagram and Snapchat

Two networks with entirely mobile experiences are Instagram and Snapchat. Both of these networks have seen explosive growth. While Instagram is owned by Facebook and shares several marketing and business tools with its parent company, you need to take an entirely different marketing approach on Instagram.

Being aware of the following characteristics can help you develop your strategies for these two networks:

• Instagram and Snapchat users can’t be bothered to leave the app. To engage Millennials within either of these networks, you need to do ...