Marketing to Win

Book description

Marketing to Win: Designs and Campaigns to Achieve Market Dominance focuses on what it takes to practice real-time marketing and manage unpredictable events .This book, explains assessing battle scenes, developing action plans, building and deployi

Product information

  • Title: Marketing to Win
  • Author(s):
  • Release date: May 2007
  • Publisher(s): Pearson India
  • ISBN: 9788131772263