Chapter 2
Exploring AI Business Use Cases
IN THIS CHAPTER
Serving customers with AI applications
Assessing and validating products and technologies
Enhancing innovation in research and development
Personalizing and managing sales and marketing efforts
Analyzing and streamlining legal tasks
Since the 1980s, artificial intelligence (AI) has been steadily permeating organizations, and each advancement in AI innovation opens up new possibilities for its application in business. Given that technology is the backbone of a multitude of business processes (from accounting to inventory management), every advancement in AI implies that people can automate more processes, or they can enrich existing automated processes in more inventive ways.
Generative AI — a branch of artificial intelligence focused on creating new content (such as text, images, and music) by learning from existing data — stands out as the most significant development in the history of AI development. It gives rise to a plethora ...
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