Chapter 6
Adding Natural Language Processing and Sentiment Analysis
IN THIS CHAPTER
Marketing built on natural language processing
Identifying specific models used to make the most of AI
Figuring out how your customers feel
Recognizing the limitations of AI’s emotion analysis
Following best practices when marketing with AI
In the vast digital universe that’s an intricate part of most people’s daily lives, words and images are the currency. Every Insta post, product review, or e-mail that you come across represents a goldmine of insights, waiting to be tapped. But with the sheer volume of words circulating every day, how can a business stay on top of customers’ (or potential customers’) expressed wishes, likes, and dislikes, and extract real value? Enter natural language processing (NLP) — a burgeoning industry that studies our everyday language and extracts insights from it. In the world of marketing, using NLP is akin to having a magnifying glass over your customers’ thoughts all ...
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