Marketing with AI For Dummies

Chapter 12

Using AI for Ideation and Planning

IN THIS CHAPTER

Coming up with ideas, with a little help from AI

Dealing with AI hallucinations

Walking through the process of AI ideation

Picking the right AI tools to help your team get creative

Using artificial intelligence (AI) to help with creativity and ideation (coming up with new ideas), in particular, is not a new thought. In 2018, the AI-generated artwork “The Portrait of Edmond de Belamy” sold for $432,500 at Christie’s auction house. This price was almost 45 times its pre-auction high estimate. This piece was created by a generative adversarial network (GAN), which trained on a data set of 15,000 portraits spanning six centuries. (See Chapter 8 for a discussion of GANs.)

When you put the thought of creativity into the context of your business, ideation serves as a foundational exercise for the development of successful marketing strategies, content, and campaigns. Ideation isn’t just about tossing around ideas; it also involves the art of exploring your customer base, the quest to uncover possibilities for enhancing market ...