Chapter 15
Search Engine Optimization (SEO) in the AI Era
IN THIS CHAPTER
Getting the lowdown on search generative experiences (SGEs)
Recognizing SEO strategies that work with AI
Focusing on user experience
Incorporating AI tools into many SEO activities
Checking out available AI tools to augment SEO
Over the last two decades, advancements in Internet search algorithms kept the search and browse paradigm at the heart of the Internet for billions around the world. Traditional search engines, of which Google is the behemoth, serve up a list of links in response to a user’s keyword query. The search engines retrieve results based on their indexing of the content available on the Internet and organize the lists of links that they come up with in an order that reflects the content’s applicability to the user’s inputs.
To take advantage of search engine functionality, companies establish teams to harness the potential of search to acquire customers by writing and optimizing online content ...
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