Chapter 19

E-mail and SMS Marketing with AI

IN THIS CHAPTER

Bullet Tracing the rise of e-mail and SMS marketing

Bullet Augmenting analytics and campaign content for e-mail and SMS marketing

Bullet Optimizing your e-mail and SMS marketing with AI tools

In our evolving digital world, e-mail and short messaging service (SMS) marketing have emerged as potent channels of communication that businesses and individuals rely on to connect, inform, and (sometimes) persuade. Many people in the global working population begin their workdays by scanning e-mail and text messages, even before rising from bed. And for marketers, leveraging these channels proves highly effective for guiding consumers through the purchase process or reigniting their engagement with a brand.

This chapter begins by exploring the origins of e-mail and SMS marketing to provide a fundamental understanding of how these technologies emerged as critical marketing tools. You then get a look at AI-enabled tools and the features from e-mail and SMS providers, explore the integration of AI technologies into e-mail and SMS platforms, and discover how the resulting enhanced personalization and engagement strategies empower marketers to craft messages ...

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