Chapter 22
Addressing Ethical, Legal, and Privacy Concerns with AI
IN THIS CHAPTER
Defining ethical principles for governing AI operations
Designing AI systems that protect all data
Avoiding misuse of AI capabilities for content creation
Supporting the dynamic of humanity in charge of AI
I have no doubt that generative artificial intelligence (AI) has the potential to be a more transformative force in business than any single piece of technology in the history of humankind. And, as AI technologies proliferate, they usher in an increasingly complex web of ethical, legal, and privacy concerns that demand scrutiny and responsible handling. In fact, those ethical, privacy, and broader legal concerns have already slowed down the adoption of AI in the business world.
The integration of AI into marketing programs without the appropriate usage guidelines for employees, as well as security protocols for your company and customer data significantly increases the legal risks involved. Businesses have to navigate through these legal concerns carefully, not merely because of a legal obligation ...
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