Book description
* Common sense in marketing converted to theory
* not rigorous theory for journals, but theory that works
* an output of decades of engaging with the corporate world
* a peep into the exciting marketing universe of India
Table of contents
- Cover
- Title page
- Contents
- About the Author
- Foreword
- Preface
- List of Reviewers
- PART I Marketing Consumer Products
- 1. Strategy
- 2. Tactics
- 3. Product
- 4. Price
- 5. Distribution
- 6. Consumer
- 7. Marketing Research
- PART II Consumer Durables
- 8. Basics
- 9. Consumers
- 10. Product
- 11. Price
- 12. Service
- 13. Influencers
- 14. Word-of-Mouth
- 15. Distribution
- 16. Competition
- PART III Marketing Services
- 17. Basics
- 18. Customer
- 19. Price
- 20. Strategy
- PART IV Business-to-Business Marketing
- 21. Basics
- 22. Product
- 23. Technology
- 24. Customer
- 25. Pricing
- 26. Branding
- 27. Strategy
- PART V Marketing—Information Technology
- 28. Major Indian IT Service Companies
- 29. Medium-sized IT Companies
- 30. Emerging Companies
- Glossary of Acronyms
- Glossary – Important Management Terms
- Acknowledgements
- Copyright
- Back Cover
Product information
- Title: Marketing,that works in India
- Author(s):
- Release date: November 2015
- Publisher(s): Pearson Education India
- ISBN: 9789332573642
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