Marketing,that works in India

Book description

* Common sense in marketing converted to theory
* not rigorous theory for journals, but theory that works
* an output of decades of engaging with the corporate world
* a peep into the exciting marketing universe of India

Product information

  • Title: Marketing,that works in India
  • Author(s): Y Moorthi
  • Release date: November 2015
  • Publisher(s): Pearson Education India
  • ISBN: 9789332573642