CHAPTER 3

 

1. Ries AL and Jack Trout, 2003, Positioning – The Battle for Your Mind, New Delhi: Tata McGraw-Hill.

2. Ramesh Kumar, ‘Marketing and Branding, The Indian Scenario’, Chapter on ‘Application of Product and Brand Related Strategies’, New Delhi: Dorling Kindersley Pvt Ltd, 2007, p. 55a. http://books.google.co.in/books?id=WTdGMhl7N1cC&pg=PA55&lpg=PA55&dq=Sonata+watch+dissociated+from+Titan+brand&source=bl&ots=-WLvM4uV38&sig=Gyz9IbK_Rd4JroioAK3nGGUvvuE&hl=en&sa=X&ei=LqpGU6WDI4iVrAe09oGwDg&ved=0CDIQ6AEwAA#v=onepage&q=Sonata%20watch%20dissociated%20from%20Titan%20brand&f=false;

3. Ramanujam Sridhar. ‘Titan or Tata Only Time will Tell’, Business Line, Catalyst Supplement, Thursday, 12 July ...

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