1. Ries AL and Jack Trout, 2003, Positioning – The Battle for Your Mind, New Delhi: Tata McGraw-Hill.

2. Ramesh Kumar, ‘Marketing and Branding, The Indian Scenario’, Chapter on ‘Application of Product and Brand Related Strategies’, New Delhi: Dorling Kindersley Pvt Ltd, 2007, p. 55a.;

3. Ramanujam Sridhar. ‘Titan or Tata Only Time will Tell’, Business Line, Catalyst Supplement, Thursday, 12 July ...

Get Marketing,that works in India now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.