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Marketing,that works in India by Y Moorthi

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CHAPTER 15

 

1. Ritu Narang and Smita Singh, ‘Empowering Farmers through Creation of Rural Hub: A Case Study of Hariyali Kisaan Bazaar’, p. 203–4. http://dspace.iimk.ac.in/bitstream/2259/470/1/RM89.pdf, accessed 16 July 2014.

2. Writankar Mukherjee and Chaitali Chakravarty, ‘Bata Set for Rapid Expansion; to Open 70–100 Stores a Year’, The Economic Times, 30 May 2011, 3:35 AM IST. http://articles.economictimes.indiatimes.com/2011-05-30/news/29598949_1_marcelo-villagran-bata-india-md-shoe-brand, accessed 16 July 2014.

3. Mahesh Krishnan, Ex-Vice President (Home Appliances), Samsung.

4. L. H. Bhatia, Chairman and Director, Snapnetworks, Bangalore.

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