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Marketing,that works in India by Y Moorthi

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CHAPTER 16

 

1. Anupama Chandrasekaran, ‘Philips Back in the Grind with Preethi’, Live Mint, Tuesday, 08 February 2011, 08:52 PM IST. http://www.livemint.com/Companies/eSbGGb0D85nM04kNJ-RkeGK/Philips-back-in-the-grind-with-Preethi.html, accessed 16 July 2014.

2. Mayur Shetty, ‘Ritu Nanda: The Face that Launched a 1,000 Covers’, The Economic Times, TNN 05 March 2008, 02:59 AM IST, http://articles.economictimes.indiatimes.com/2008-03-05/news/27733361_1_insurance-agents-insurance-business-million-dollar-round-table, accessed 16 July 2014.

3. Vivek Sinha, ‘Electrolux Plans a Second Coming in India’, The Economic Times, ET Bureau, 21 November 2008, 01:54 AM IST. http://articles.economictimes.indiatimes.com/2008-11-21/news/27722873_1_electrolux-products-ab-electrolux-electrolux-plans ...

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