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Marketing,that works in India by Y Moorthi

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27

Strategy

27.1  ANALYSE IN DETAIL WHAT THE COMPETITOR OFFERS

Analysing the strengths and weaknesses of self and competitor are crucial for survival. Here are a couple of illustrations that depict how competition’s capabilities are analysed.

27.1.1  Auto Components

While Delphi, Denso and Bosch are all auto component makers, each has its strength and caters to a different range of auto spares. Denso, closely related to parent Toyota, is more focussed on auto components though it too has industrial automation systems like automatic bar code readers, industrial robots and programmable logic controllers. Delphi is not just into auto spares; it also makes satellite navigation and medical equipment. Delphi was the component arm of General Motors ...

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