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Marketing,that works in India by Y Moorthi

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Glossary – Important Management Terms

Concept

What it means

Illustration

Customer vs Consumer

Customer is someone who buys from the seller.

Consumer is someone who uses the product/service.

Customer is not always the consumer. Mother is the customer but child is the consumer of chocolates. A company’s wholesaler and retailer are its customers. But they do not consume the goods themselves. They re-sell.

Marketing Mix

Product, price, place (distribution) and promotion together are called marketing mix.

Wheel Blue is the product (detergent bar). It sells at a price of 10 for 200 gm. It is distributed through kirana ...

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