Chapter 1 Your Investor Identity: And Why You Need One






Chapter 2 Investor Identity Fundamentals: Frames, Motivations and Goals


Chapter 5 Your Investor Values: What's Most Important to You?



Chapter 6 Your Investor Blind Spots: Identifying (and Avoiding) Mental Traps





[1] Beyond Behavior: Why Boomers Underfund Retirement, Guardian Life Insurance Company, 2004.

[2] Weber, E.U., A-R.E. Blais, and N.E. Betz. 2002. "A Domain-Specific Risk-Attitude Scale: Measuring Risk Perceptions and Risk Behaviors." Journal of Behavioral Decision Making, 15: 263–290.

[3] Dalbar Quantitative Analysis of Investor Behavior (QAIB), Dalbar Inc., 2009.

[4] Bonner, W. 2007. "Goldman Sachs fund loses 30%, Wall Street math fails to predict future." The Daily Reckoning, August 16.

[5] Dowd, K., J. Cotter, C. Humphrey, & M. Woods. 2008. "How unlucky is 25-sigma?" Nottingham University Business School, Nottingham, ...

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