Marty Neumeier's INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation

Video description



In this video, brand guru Marty Neumeier presents concepts from his three bestselling “whiteboard” books— THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY—to give you the tools you’ll need to thrive in the new economy. Using memorable principles and simple exercises, he’ll lead you and your team on a lively journey from traditional business thinking to “designful” thinking. You’ll come back to these ideas again and again as you transform your company into a powerhouse of nonstop innovation.

What you’ll learn:
- Why the old business rules no longer apply
- How to beat the twin foes of speed and clutter
- The modern definition of “brand”
- How brands create barriers to competition
- Why “charismatic” brands are more valuable
- The three questions that can focus any company
- How to find and harness your “onliness”
- Why innovation depends on design thinking
- How “making” improves “knowing” and “doing”
- How everyone in the company can be a designer
- The modern definition of “design”
- Why you need to spend time in the “dragon gap”
- The qualities that make for good design
- How to move design up the ladder of leverage
- How design can solve “wicked problems”
- Why shareholder value starts with vision
- How to activate the “corporate drivetrain”
- How to use stories to shape company success
- How a “metateam” can begin to connect silos
- Why every company needs a CBO
- The 16 levers that can jumpstart innovation

What you'll get:

  • Online video with 45 minutes of content and exercises--enough activities for a one-day workshop!

  • Printable exercise sheets

  • Supplementary content.

  • iPod version of video

  • Run time: 47 minutes

    Product information

    • Title: Marty Neumeier's INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation
    • Author(s):
    • Release date: June 2009
    • Publisher(s): Pearson
    • ISBN: 9780321683977