Programming is becoming more and more popular all around the world.
Programming provides extreme amounts of power and flexibility, because you can take control of your computer's actual power, and you can develop your own systems and prototypes.
Python is becoming especially popular, because it's extremely user-friendly whilst still maintaining a lot of the power that other, more complex, programming languages offer. Additionally, Python has a huge community, which means all sorts of modern projects, such as Big Data, Artificial Intelligence, Machine Learning, Deep Learning, etc. have been develop for the Python community to use, which makes implementing these sorts of advanced techniques extremely easy (sometimes only 1-2 lines of code).
Employers love employees that can program, because they can go out and quickly produce results or create prototypes. The ability to program will not only open you up to new opportunities, but it will also become a better logical thinker, since computers operate on logical statements, so a good programmer has a natural thought flow that is very logical.