8 Master Your Mind with the Ridiculous Power of Clarity

Frankly my dear, I just don't give a damn!

—Rhett Butler, Gone With the Wind

You may have gathered from Chapter 2 (where you learned about your subconscious Elephant) that your brain benefits from clarity about what you want and why you want that more than pretty much anything else. In this chapter you'll learn about how to develop clarity for yourself.

Shameless plug for our coaching: If you find yourself struggling to get clear about your aims, please reach out to us or our team. Having someone work with you on the issue of clarity can be worth its weight in gold.

The Power of Not Caring

While attending a sales training conference for financial advisors a few years back, the topic turned to communicating one's “differentiator” to their client(s). We went around the room and ironically 70 percent of the guys (yes, this industry is still basically a good old boy's club, and the women who have accepted that this is the current paradigm are figuring out ways to really effectively differentiate) had the exact same answers: “I love to help people” or “I take care of my clients” or “I listen.” Then there was Don.

“Oh, that's easy. I have the power of not caring.”

Mi-i-ind. Blo-o-o-w-w-wn.

For about three months after that, we ended up having countless conversations with people about this concept, and the common theme was this: The most relaxed, happy, and productive people we talked to all shared with us that they had basically ...

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