Master Your Motivation

INTRODUCTIONWhy Motivation Science Matters

Motivation is at the heart of everything you do and want to do but don’t. Motivation is also the reason you do things you wish you didn’t.

Millions of books, podcasts, seminars, workshops, incentives, contests, rewards, coaching sessions, diet plans, and self-help groups attest to our desire to master our motivation. They also reflect our lack of understanding about what motivation is and how to use it for achieving our goals.

What’s missing in most approaches to motivation is a unifying theory and foundational model explaining why a technique works or doesn’t. How else will you know when advice is valid, reliable, or worthy of pursuit? We need motivation science—ideas and techniques we can rely on because ...