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Mastering Android Application Development by Antonio Pachón Ruiz

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The importance of analytics

It's very important to know what the user does with your app. Analytics help us understand which screens are most visited, which products the users buy in our app, and why certain users drop out during the registration process along with obtaining information pertaining to gender, location, age, and so on.

We can even track crashes that users have in our app along with information about the device model, android version, crash logs, and so on.

This data helps us improve user experience, for instance, if we see that the user is not behaving with the app as we anticipated. It helps define our product; if we have different features in our app, we can determine which is the most used. It helps us know the audience, which ...

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