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Mastering Application Development with Force.com by Kevin J. Poorman

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Putting it all together

With a solid background in API principles and the ability to use the sObject, bulk, and custom API endpoints, it's possible to seamlessly integrate external data with Salesforce. While integrating into Salesforce is undoubtedly useful, it's only when coupled with calling out from Salesforce that the full power of API integrations becomes visible. The use cases are easy to imagine. For instance, a marketing mailing company may upload hundreds of thousands of contacts a day via the bulk API and process them using a batch job, which validates their mailing address via the US Postal Service's address validation API. E-commerce sites on the Salesforce1 platform can accept payment via various payment APIs and undertake order ...

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