CHAPTER 1

MATCH YOUR LISTENER’S TENDENCY

The First Technique: Match Your Listener’s Tendency

How much would you pay to work with the man who studied with Plato for 20 years, expanded every field of human knowledge, and in his spare time coached Alexander the Great (before he conquered the world)? Our understanding of how the best leaders communicate begins with Aristotle. Unfortunately, all we have are his lecture notes. ...

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