Visualizing a Business*

In this chapter, a DSM spreadsheet is used to represent business process elements, map their dependencies, and design alternatives.

To enable business units to work together we need to understand how they depend on each other. Obviously, engineering, manufacturing, and marketing cannot all occur at the same time. If we forget time and tasks for a moment and just consider the relationship of needs, we can actually map the problem.


For step 1, the elements of the process need to be identified. We want to capture the main categories at the right level of detail. This depends on our needs. Each element can be as detailed as one person’s tasks or as general as the responsibility of one business ...

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