11 OPTIMISING DIGITAL INFRASTRUCTURE AND SIMPLIFYING MANAGEMENT
In the new world, it is not the big fish which eats the small fish, it’s the fast fish which eats the slow fish.
Klaus Schwab, Founder and Executive Chairman, World Economic Forum1
Digital transformation is about a lot more than your front-end digital customer experience. It requires a business-critical IT infrastructure on the back-end as well. In the previous chapter, we saw the importance of implementing new data infrastructures to deal with the 3Vs of big data and the strategic role of EDHs in supporting board-level use cases for big data analytics. Another vital element in digital infrastructure has clearly been the move to cloud computing and everything-as-a-service.