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Mastering Gamification: Customer Engagement in 30 Days by Kevin O’Gorman, Scot Harris

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Getting started

The first step you need to complete is to perform an in-depth analysis of who your customers are and what their experience with you is like. Only by understanding how your customers currently interact with you and why they interact can you begin the process of determining how gamification can improve or enhance those customer interactions.

Customer interaction

Gamification implementations are as unique as the businesses and the business needs they address. This book is designed to help with gamification efforts across multiple industries and with multiple types of businesses. Obviously, we cannot address every single industry and business goal in a single book. We will provide you with the background and the understanding you need ...

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