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Mastering Gamification: Customer Engagement in 30 Days by Kevin O’Gorman, Scot Harris

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Days 6 to 9 – building the team

So, with your mission statement in hand, it is time to pull the team together. What skills and experiences are needed to make this endeavor succeed? It all boils down to:

  • Solid leadership
  • Experienced game design
  • Skilled technological support

These three pillars are the bare minimum. Lose one of these and your gamification project (like most of the implementations out there today) is doomed. Don't have a strong and knowledgeable leader plotting the course? Then all the ludemes and cloud servers in the world won't help you; just as a crackerjack project manager and the best that MIT has to offer can't make your customers form an emotional attachment to a cruddy, repetitive activity. Each of these elements plays a role. ...

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