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Mastering Gamification: Customer Engagement in 30 Days by Kevin O’Gorman, Scot Harris

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Chapter 4. Days 10 to 13 – Knowing Your Players

By now, you should be almost two weeks into your gamification effort. As long as you have kept your sanity, you should have a clear understanding of the journey your customers take and how they interact with your company. You have targeted who will be leading your gamification program and you have definite goals you will be hoping to achieve as well as KPIs to measure your success.

In this chapter, we will begin the process of actually putting your gamification plans into place. The first step in this process is to fully understand your customers and how they will interact with your game.

In this chapter, we will:

  • Discuss game types
  • Discuss customer personas
  • Help you develop your gamification personas ...

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