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Mastering Gamification: Customer Engagement in 30 Days by Kevin O’Gorman, Scot Harris

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Day 11 – marketing personas

Motivators help to explain what inspires your players to play your gamification, but marketing personas are more direct representations of who your players are. If you work in or are familiar with marketing, you already have some understanding about personas and how they are used. For those not so familiar with marketing, or as a refresher course, we'll briefly go into personas and how they relate to gamifications here.

Most people are familiar with market segmentation. This is a method used by marketers to better understand their customers. Market segments take a company's customer base and attempt to cut it into smaller chunks or segments for product targeting and to help determine how to best target advertising efforts. ...

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