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Mastering Gamification: Customer Engagement in 30 Days by Kevin O’Gorman, Scot Harris

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Chapter 6. Days 18 to 21 – Engaging Your Players with Dynamics

In the last chapter, you saw how the careful and deliberate use of certain aesthetics can affect your players' experiences and trigger predictable emotional responses. It is these responses that help influence a player to change from his or her current behavior to a new form of behavior that is more in line with your business goals.

In this chapter, you will:

  • See how the player's interaction with your business sets everything in motion
  • Learn how to utilize the actions of other players to enrich their experience for little or no additional cost
  • Plan for the dynamics that will shape and influence your players' experiences

According to LeBlanc, "…this is where the artistic side of game ...

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