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Mastering Gamification: Customer Engagement in 30 Days by Kevin O’Gorman, Scot Harris

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Chapter 7. Days 22 to 26 – Motivating with Mechanics

It took over a week to get everything ready under the MDA framework, and now it is time to see how it all fits together. Since the essential process of gamification is incorporating tried-and-true game mechanics into non-game situations, such as brand loyalty and e-commerce, it's important for everyone on the project to understand these game mechanics.

Over the next four days, you will learn how to:

  • Identify mechanics
  • Judge their applicability to your project
  • Integrate the right mechanics into your plans

Day 22 – identifying mechanics

One of the most common slip-ups by new gamifiers is misidentifying game mechanics. Badges and trophies are not mechanics—they are rewards. Mechanics are systems ...

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