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Mastering Gamification: Customer Engagement in 30 Days by Kevin O’Gorman, Scot Harris

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Building-in continuous feedback

As with any other business process, gamified sites cannot exist in a vacuum. The entire purpose of your project is to improve your business performance, and the only way to determine whether you've achieved that goal is to test, measure, and test again. There are so many moving parts involved in the creation of a user experience that it is unlikely you got it perfectly right the first time. No matter how much research you do and how many intelligent internal discussions you have, you're not going to know whether your gamification is really working until you get it out there and start getting feedback.

You may already use some form of continuous feedback in your business, and if you do, that's terrific—you're one ...

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