CHAPTER 1
CULTURE MATTERS: WHY YOU NEED CULTURAL INTELLIGENCE
Leadership today is a multicultural challenge. Few of us need to be convinced of that. We’re competing in a global marketplace, managing a diverse workforce, and trying to keep up with rapidly shifting trends. But many approaches to this leadership challenge either seem way too simplistic (e.g., “Smile, avoid these three taboos, and you’ll be fine”) or way too extreme (e.g., “Don’t go anywhere until you’re a cross-cultural guru”). Cultural intelligence (CQ) offers a better way. The four capabilities presented in this book can help you navigate any intercultural situation.
What are the biggest hindrances to reaching your goals personally and professionally? How do you effectively lead ...
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